Physiotherapy
Websites for physiotherapy clinics.
Physiotherapy patients almost never search for physiotherapy. They search for the thing that hurts — and if your website is organised around your services rather than their injury, you are invisible at the exact moment they are looking.
A site we have built for physiotherapy. See the results
How patients search
What people type before they find you.
Search behaviour is the thing that differs most between disciplines, and it decides how the whole site is structured.
- 01
By injury, not by service
"Rotator cuff pain", "ACL rehab", "tennis elbow treatment", "pelvic floor physio". These are the searches with volume and intent. A page titled Physiotherapy Services matches none of them.
- 02
With a claim already open
A large share of physio patients arrive with a motor-vehicle, workplace or extended health claim already open. They want to know immediately whether you direct-bill and how many visits are covered, before they call.
- 03
For a specific practitioner
Referrals arrive by name. If someone is told to see a particular physio and cannot find that person on your site, the referral leaks to whoever ranks instead.
What that means
What your website has to do about it.
Condition pages, not a services list
One page per injury you genuinely treat, written in the language patients use rather than clinical terminology, each one a separate entry point from search.
Practitioner profiles that convert
Photo, credentials, areas of focus, and a direct booking link on every profile — because patients book a person, not a clinic.
Funding answered before they ask
Which claim types and insurers you work with, stated plainly, so nobody has to phone to find out whether you can help them.
Proof
We have done this for physiotherapy practices.
- 3xonline bookings vs. month 1
- 40+Google reviews collected from zero
- 4.8Google rating within 3 months
What we build
Everything a clinic needs, as standard.
Website Design
The conversion hub every other channel points at, built accessible and mobile-first.
Local SEO
Google Business Profile, citations and local structure, so you surface for searches near you.
Paid Advertising
Google and Meta campaigns with compliant ad copy and conversion tracking that actually reports.
Brand Design
Identity, palette and guidelines — so the clinic looks as credible as the care it gives.
Other disciplines
Not quite your specialty?
Each discipline gets its own approach, because each one's patients search differently.
Next step
Ready for a healthcare website built properly?
Whether you're an established clinic looking to update and old website, or a practitioner launching from scratch, we'll assess your situation and give you a clear picture of what's possible.