Optometry
Websites for optometry clinics.
Optometry is a clinical practice and a retail business occupying the same floor, and most optometry websites pick one and bury the other. The site has to sell frames without undermining the medical side, and provide medical care without feeling like a shop.
How patients search
What people type before they find you.
Search behaviour is the thing that differs most between disciplines, and it decides how the whole site is structured.
- 01
Booking an exam
Straightforward intent, decided on logistics: appointment availability, whether they are covered, and how long it takes.
- 02
Checking coverage
Public coverage for routine eye exams depends on the patient's age and province, and almost nobody knows which rule applies to them. A page that answers it clearly earns both the search and the booking.
- 03
Shopping, or worried
Two very different visitors: one browsing frames and comparing contact lens pricing, the other searching dry eye, floaters or diabetic eye screening and wanting a clinician.
What that means
What your website has to do about it.
Medical and retail on separate tracks
Distinct sections with distinct navigation, so a patient with a medical concern is never routed through a frame gallery to reach a clinician.
Coverage stated plainly
A page that answers who qualifies for a publicly funded exam and what a private exam costs removes the most common reason people phone before booking.
Product enquiries without an online store
Brands, lens options and pricing guidance presented so patients arrive informed — without the overhead and compliance surface of running ecommerce.
What we build
Everything a clinic needs, as standard.
Website Design
The conversion hub every other channel points at, built accessible and mobile-first.
Local SEO
Google Business Profile, citations and local structure, so you surface for searches near you.
Paid Advertising
Google and Meta campaigns with compliant ad copy and conversion tracking that actually reports.
Brand Design
Identity, palette and guidelines — so the clinic looks as credible as the care it gives.
Other disciplines
Not quite your specialty?
Each discipline gets its own approach, because each one's patients search differently.
Next step
Ready for a healthcare website built properly?
Whether you're an established clinic looking to update and old website, or a practitioner launching from scratch, we'll assess your situation and give you a clear picture of what's possible.