Paid advertising
Get patients today.
Paid advertising puts your clinic at the top of Google and in front of local patients the same day campaigns go live. It's the fastest path from zero to a booked appointment.
Why paid advertising
Local SEO is the foundation but it takes 60–90 days to produce consistent results. Paid ads eliminate that wait. They put your clinic at the top of search results and in front of local patients immediately, while your organic presence builds beneath them.
What ads accomplish
Ads amplify what's already working. They drive traffic to your website, which must convert, and to your profile, which must have reviews.
When it fits
When paid ads make sense.
Ads are a tool, not a default. These are the situations where they earn their budget.
- 01
A new clinic launch
When you open your doors, you have no organic rankings, no review history, and no word-of-mouth yet. Paid ads are the fastest way to get your first 20–30 patients through the door while your organic presence builds. For a new clinic, ads aren't optional — they're the bridge.
- 02
Filling a gap in the schedule
A provider goes on leave and returns. You add a new treatment you want to promote. You've opened a second location. Paid ads can target a specific gap, service, or geography with immediate precision — and be turned off the moment the objective is met.
- 03
A competitive market
If your city has 40 dental clinics all doing SEO, paid ads let you appear above all of them for the highest-value search terms. For practices in dense urban markets, ads are often the difference between top-of-page visibility and being invisible.
- 04
While organic SEO ramps up
If you're in months 1–3 of your organic growth, ads fill the pipeline while rankings build. Once SEO is producing consistent results, some practices scale ads back — others keep both running for maximum volume.
- 05
Promoting high-margin services
Invisalign, dental implants, sports physio, BOTOX — high-value treatments with good margins are well-suited to targeted campaigns. The maths work: one cosmetic procedure from a campaign can return 10× the monthly ad spend.
- 06
Re-engaging past visitors
Someone visits your website, reads your services page, and leaves without booking. Retargeting ads follow them across Google and Meta — a gentle reminder that brings a meaningful percentage back to complete their booking.
What's included
Six components of a campaign that works.
Channels, compliance, and measurement — set up once and then optimised every month.
- 01Primary Channel
Google Search Ads
When a patient types "emergency dentist Vancouver" or "physio for lower back pain near me," they are not just browsing they are ready to book. Google Search Ads position your clinic at the very top of those results, above every organic listing, at the exact moment patient intent is highest. Unlike display advertising that interrupts people who weren't looking for you, search ads capture patients who have already decided they need care. You're not creating demand you're meeting it. This is why search ads consistently outperform every other paid channel for healthcare patient acquisition.
- 02Awareness & Retargeting
Meta Ads
Google Search captures patients who are already looking. Meta advertising — Facebook and Instagram — reaches patients who haven't started searching yet but fit the exact profile of someone likely to need your care. It's the difference between fishing where the fish are biting and positioning yourself where the fish will be. For healthcare, Meta's geographic and demographic targeting is uniquely powerful. A paediatric dentist can target parents with children under 12, within 5km of the clinic. A women's physiotherapy clinic can reach women 25–55 in specific neighbourhoods. A cosmetic dental practice can target homeowners in high-income postal codes. The specificity of Meta's audience tools allows a level of patient targeting that no other paid channel can match.
- 03Regulatory Protection
Compliant Ad Copy
Every regulated health professional is responsible for the advertising that appears under their name — including ads managed by a third-party agency. Most paid advertising agencies write healthcare ad copy the same way they write ads for gyms or restaurants — making bold claims, using superlatives, and implying guaranteed outcomes. In healthcare advertising, that approach puts your professional licence at risk. We write every ad to the standard your regulatory college expects.
- 04Accountability
Conversion Tracking
Paid advertising without conversion tracking is like running a reception desk with no record of how patients found you. You'd be spending money and hoping it works. Conversion tracking makes your ad spend fully accountable with every dollar traced to a specific outcome, every outcome attributed to the specific campaign, keyword, and ad that produced it. This is where most healthcare agencies fall short. They report on clicks and impressions, metrics that look impressive but tell you nothing about whether a patient actually booked. We track what matters: calls, form submissions, and online bookings, traced back to the exact ad that drove them.
- 05Ongoing Management
Monthly Budget Management & Performance Optimisation
Launching a paid ad campaign is straightforward. Making it progressively more efficient — getting more patient leads for the same budget, month after month — is where the real expertise sits. An unmanaged campaign left running on autopilot will waste a growing proportion of its budget on irrelevant clicks, low-performing keywords, and audiences that don't convert. Every month your campaigns are actively managed: bids adjusted based on what's converting, underperforming ads replaced, new seasonal opportunities identified, and budget reallocated toward the channels and keywords producing the best return. Your ad spend doesn't stay static — it gets smarter every month.
- 06Recovery Campaigns
Retargeting
On average, only 3–5% of healthcare website visitors book an appointment on their first visit. The remaining 95–97% leave — often not because they decided against you, but because they got distracted, weren't ready, wanted to think about it, or needed to check their schedule. Retargeting campaigns follow these visitors with a relevant, timely reminder that brings a meaningful proportion of them back. In healthcare, retargeting is particularly effective because the intent was already established — the person found your website, which means they were already searching for the care you provide. They're not cold leads. They're warm prospects who got lost before completing the next step.
Getting started
From signed agreement to live campaigns in 7 days.
- 01Strategy Call
- 02Keyword Research
- 03Ad Copywriting
- 04Technical Setup
- 05Campaigns Live
Next step
Ready for a healthcare website built properly?
Whether you're an established clinic looking to update and old website, or a practitioner launching from scratch, we'll assess your situation and give you a clear picture of what's possible.