Mental Health
Websites for mental health practices.
Someone finding a therapist is often doing it late at night, on a phone, having put it off for months. The website's job is not to persuade them — it is to make the next step feel survivable.
How patients search
What people type before they find you.
Search behaviour is the thing that differs most between disciplines, and it decides how the whole site is structured.
- 01
Privately, and late
Traffic to counselling sites skews to evenings and weekends, on mobile, in short anxious sessions. A site that is slow or hard to navigate loses people who were already close to leaving.
- 02
By approach or by fit
"CBT therapist", "EMDR", "trauma counselling", "couples therapy". Increasingly specific, and often alongside a preference for a therapist of a particular gender, language or background.
- 03
Worried about cost
Fees and whether extended health covers sessions are frequently the deciding factor, and are frequently the one thing the site does not say.
What that means
What your website has to do about it.
Therapist profiles that feel human
A real photo, how they work, who they work with, and something of who they are. People choose a person here more than in any other discipline.
Fees published
Session rates, sliding scale if offered, and what insurance typically covers. Withholding this filters out the people most likely to need it.
A first contact that isn't a phone call
A short, private enquiry form or direct online booking, because for many people picking up the phone is the barrier itself.
Crisis resources, visibly
Clear signposting to crisis lines for anyone who needs help sooner than an appointment. It is the right thing to do and it is what a responsible practice site looks like.
What we build
Everything a clinic needs, as standard.
Website Design
The conversion hub every other channel points at, built accessible and mobile-first.
Local SEO
Google Business Profile, citations and local structure, so you surface for searches near you.
Paid Advertising
Google and Meta campaigns with compliant ad copy and conversion tracking that actually reports.
Brand Design
Identity, palette and guidelines — so the clinic looks as credible as the care it gives.
Other disciplines
Not quite your specialty?
Each discipline gets its own approach, because each one's patients search differently.
Next step
Ready for a healthcare website built properly?
Whether you're an established clinic looking to update and old website, or a practitioner launching from scratch, we'll assess your situation and give you a clear picture of what's possible.